What your website isn’t telling you.

A website is software, and old software gets broken into. A one-minute address-bar check, two questions to ask whoever runs your site, and what a well-kept site looks like.

Paying for a website is not the same as being its owner of record. Three keys — domain, hosting, site login — and a check you can run in about ten minutes.

There is no secret AI markup — Google says the same rules as Search apply. A ten-second check per page, and the robots.txt line most advice gets wrong.

Someone missed church on Sunday and opens the site on Tuesday. A two-minute check on a phone — the sermon, then the events page.

Name one real person, say what they do, give a phone number and an email. That is the bar — and a street address is not on the list.

What drives a healthcare site’s price up, HIPAA and accessibility realities, and Artifex’s printed rates — no “request a quote” games.

Printed church tiers, what each includes, the honest DIY-vs-custom version, and why we price ministry work differently — built for ministry, not margin.

There’s an industry selling “AI Overview optimization.” Google’s own documentation says no such optimization exists. Both being true is the useful part.

AI never reads your page — it reads fragments of it. How retrieval actually works, and why that changes the way every section should be written.

Six tactics people are still being sold that Google quietly killed — including one we recommended ourselves. What replaced them, and how to spot stale advice.

AEO, GEO, and SEO get used interchangeably online, and they shouldn’t be. What each term actually means, how they work, and which one your business needs first.

What actually drives the price, what the cheap builders really cost you, and our printed rates for business, healthcare, and church sites.

What the market actually charges, what each price level buys, the red flags that make cheap SEO expensive — and our own prices, printed.

SEO stripped down to what it actually is — making your website findable by the people already looking for you.

Your website talks to two audiences — people and machines. Most sites aren’t saying anything to the machines.

Google is timing your site with a stopwatch. Here are the three numbers that matter — and what they mean.

AI tools can’t cite what they can’t find. Here’s how to structure your site so they can.

Five invisible problems keeping your site out of search results — and what to do about each one.

Common public-page gaps — from missing schema to unclear content signals.

ChatGPT, Perplexity, and Google AI can’t cite what they can’t find. Here’s what they look for.